There are many benefits to exporting including increasing your sales, paying your employees higher wages, and overall business longevity.

With so many advantages, some companies are still hesitant to begin exporting because of the common misconceptions. Luckily, we are here to demystify those common myths and share resources that can help you leap into expanding and growing your business internationally through exports. Below we will review the most common export myths!

  1. Exporting is too complicated: Finding potential markets, partners and buyers has become easier through the services offered by several resources including the International Trade Administration-U.S. Export Assistance Centers (trade.gov) and our CITD-SBDC at OSU. Other resources exist to support you with export financing and export credit insurance!

    Our Oklahoma Small Business Development Center (SBDC)- Center for International Trade Development at OSU (CITD) can support you with one-on-one trade facilitation to help you get started or help you navigate the export ecosystem. In Oklahoma, other local entities include the District Export Council, our local U.S. Commercial Service, and the Oklahoma Department of Commerce who administers the STEP Grant and the newest program, Global Opportunities Oklahoma to help you with market research, export business planning, and connect you with buyers.

  2. Exporting is risky: Small business owners often fear not receiving payment. Fortunately, banking and insurance institutions offer a safeguard for overseas receivables, ensuring protection against nonpayment from international buyers.  One of these institutions is EXIM’s Export Credit Insurance.

    Other risk mitigation measures exist to help you reduce your risk. Contact us to find out more! You can also learn more on our on-demand training videos Trade Passport: Assessing and Mitigating Credit Risk.

  3. I’m too small to go global: There is no business “too small”. According to Census, almost half of the U.S. exporters have less than 20 employees. With proper due diligence and export preparation, any business is capable! In Oklahoma, SMEs account for 84% of the state’s exporters! Let us help you with your export readiness and export training. You can also access our on-demand training platform, Trade Passport here.

  4. My product or service won’t sell outside the U.S.: According to the Office of Small Business “Made in the USA” products are perceived to be innovative, creative, high quality, durable, safe, and easy to reach. This perception both domestically and internationally proves the excellent reputation of American products. The USA brand has a positive reputation however, it is important to ensure that you have a competitive product or service offering. Read the full blog here: Office of Small Business.
      
  5. I don’t speak another language and it will be difficult to communicate with foreign buyers: Of the world’s 7.8 billion inhabitants, over 1.35 billion speak English.  In most countries, English is spoken fluently or at least as a second or third language. Translators or interpreters can also be utilized. TIP: It is important to acknowledge that a country’s culture always has an impact on how international trade is conducted.

    To learn more about cultural considerations in international business, refer to this article from Amaratunga, O. (2021): Culture and International Business.

As a small business owner and member of the Oklahoma District Export Council once said, “Selling internationally is not much different from selling domestically, it just has a few more steps.” Whether you are a new, a first-time exporter, or curious about selling your product internationally, our SBDC-ITC at Oklahoma State University, Wes Watkins Center for International Trade Development can help you figure out what steps you need to take to successfully sell your products abroad. Register for advising or call us today and stay connected on our social media for the latest news on international trade!

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Jacob Rowe, who comes from a family of chiropractors, originally went to school to become a music teacher. However, after realizing that a degree in music wasn’t for him, Jacob noticed that his back began to ache from his posture in class. Seeing this as a sign, he decided against his original plan and enrolled in medical school to become a chiropractor instead. 

Because of his family’s background, Dr. Rowe wanted to open his own Chiropractic office in the Oklahoma City area. During his preparations, Jacob’s bank referred him to the Oklahoma SBDC for business advising. While being familiar with running a chiropractic office thanks to his family’s background, business advisor Susan Urbach helped with the much finer details, assisting Dr. Rowe with things such as financial projections and loan applications. Finally, after meeting the federal and state obligations needed for his business to start, J. Rowe Chiropractic would officially open its doors. 

“My bank referred me to the Oklahoma Small Business Development Center, and specifically to Susan,” says Dr. Jacob Rowe. “I am grateful because they knew she could help me work through my loan request exactly in the way that it needed to be done, and help my understanding at the same time. This is a great service, and I consider them a go-to source for good, solid information and advice.”

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With a history of working in her family’s bakery, Nikki Griggs decided that she would open her own bakery in downtown Norman, Oklahoma. Looking for a strong start to her business, Nikki would turn to the Oklahoma SBDC for assistance, pairing with business advisors Susan Urbach and Stephanie Baker. Together, the trio would work on creating the business plan, calculating financial projections, and filling out the SBA loan applications needed for Nikki to open her bakery. Eventually, after many meetings and calls, Byrdie’s by Raspberry and Cream secured the necessary funding and hired employees before its grand opening. 

“From the start [Stephanie Baker and Susan Urbach of the Oklahoma SBDC] both assisted me with my business plan, health department requirements and all aspects of helping me to obtain a Small Business Administration loan through the bank,” says Nikki Griggs. “What a team! All of the hard work and assistance they provided to me and my new business throughout this process was more than I could have ever expected! They are true professionals and I hope to always be able to call them my friends!”

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No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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A Venezuelan native, Peggy Diaz de Marcano moved to the United States three years ago in search of new opportunities abroad. After moving to Tulsa and spending some time there, Peggy wanted to open her own business that sold traditional Venezuelan food to her local community. However, realizing that she needed help with writing a business plan and applying for a business loan, Peggy turned to the Oklahoma SBDC and registered for advising. 

While initially unaware that the Oklahoma SBDC offered its services in Spanish, Peggy began working with business advisor Maria Almeida, who also speaks Spanish natively. Together, they were able to create a written business plan, apply for the loan, and successfully attain funding for Peggy Flavors. 

“My relationship with SBDC has been very productive. I have learned how to manage my business better in different aspects: financial management and putting together a business plan. This support helped me to obtain my first business loan.” 

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No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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Todd Rodriguez wanted to begin his journey of self-employment by starting his own plumbing business. Familiar with the technical work of plumbing, Todd registered with the Oklahoma SBDC to strengthen his marketing knowledge and finalize his business start. Partnering with Business Advisor Emily Beesley, Todd learned the essentials of marketing and financial management, and was able to start his business shortly after. 

            In addition to providing start-up assistance, Emily Beesley was able to help Todd with other important areas of his business. This included providing a website review, creating a solid online marketing strategy, establishing an ongoing financial plan, and providing the tools for him to build out a business plan and make projections for future expansion. 
 
            “For the marketing, she was a wealth of information and even helped me get established on my various online presences. Over my sessions I’ve found that she’s a quick problem solver in general and is particularly keen on what does and doesn’t work in marketing. She also got me set up on a financial planning software that helped me create a business plan and projections, which ended with me securing a truck loan after only 7 months in business. She keeps me accountable, but also pushes me in ways that I wouldn’t naturally think I need to be pushed.” 

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No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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AJ Rosenthal is the president of General Genomics, Inc., a bioinformatics company based in Oklahoma City that utilizes artificial intelligence (AI) technology to analyze the genetic and health histories of patients, predict health risks, and offer solutions for those risks through the Curo46 system. To secure funding for their research and development, at the suggestion of Shelly Klinger, AJ Rosenthal and his partner Warren Gieck sought assistance from the Oklahoma Small Business Development Center (SBDC) and worked closely with Jessica Ervin; SBDC Technology Innovation Director, who was referred to them by the Oklahoma Center for the Advancement of Science and Technology (OCAST). With Jessica’s guidance, General Genomics submitted a grant proposal to the Oklahoma Applied Research Support (OARS) funding program of OCAST. General Genomics has since found working with the SBDC and Jessica to be a seamless process and has appreciated the resources and advice provided, including access to PitchBook and other helpful resources for researching and accessing seed capital.  

“For General Genomics, Inc., working with SBDC, and specifically with Jessica, was a very smooth process. Jessica was able to provide excellent advice and resources that helped in preparing our grant application. It’s clear that Oklahoma is serious about helping companies grow here. Additionally, having access to PitchBook and other resources they provided has been very helpful in researching and accessing seed capital.” 

Need help with your business?

No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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  Wanting to create her own baked goods business in her town of Tishomingo, Misty White registered with the Oklahoma SBDC and was paired with Business Advisor Darryl Carter. With a proactive approach to her research and preparation, including acquiring a building to lease and completing the necessary paperwork, Misty received help from Darryl Carter in creating her business plan and financial data. LivePlan was used by Darryl to create the business plan, with demographic and industry statistics for the area provided by the SBDC Research Center at OSU. 

            With all necessary tasks completed, Misty was able to open Home Decor and Cafe. With an inviting atmosphere, a wide selection of products and baked goods, and a prime location on Tishomingo’s Main Street, Misty’s hard work has allowed her vision to become reality as her business continues to bloom. 

            “Darryl would guide me but would also push me to do what was best for my business. He provided me websites, tools, and other forms of guidelines to get me started. I would not be where I am today with HOME Decor & Cafe without the help of the OKSBDC. I feel like they were a huge part of my success and continue to be a huge part of my foundation and continued support of my business.” 

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No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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With a family and employment history in the mattress manufacturing industry, Juan Rodriguez looked to find an organization that could help him with starting his own mattress repairing, manufacturing, and refurbishing business. Luckily, he found the Oklahoma SBDC, registered for advising, and was assigned to business advisor Susan Urbach.  

With over 30 years of advising experience, Urbach has worked with numerous mattress manufacturers in the past, so her knowledge was incredibly beneficial for Juan’s business development. She was impressed by how Rodriguez had already bought and established his own shop with cost-efficient methods and equipment. She took the time to help him get the necessities for his business squared-away. After assisting with the business set-up, logo, website, accounting systems, sample sales, service contracts and invoices, Susan worked with Juan to identify customer targets in retail, wholesale, and commercial markets. 

“I can’t imagine trying to start this business without the help of the Oklahoma Small Business Development Center and meeting with Susan Urbach,” says Rodriguez. “I knew there was a lot to learn, but she made things understandable, and was so patient. I have been trying to keep all my startup costs as low as possible, and she helped me find all sorts of other resources that were reasonable, and many were even free.” 

Need help with your business?

No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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Nelson Allen, a Tulsa resident for over 44 years with a strong business background, had a passion for starting his own storage facility company and doing what he could to support his community of North Tulsa. He had been planning the start of his business for over five years, going to conventions, and talking to different storage facility owners to learn as much as he could.  

Eventually, Nelson reached out to the Oklahoma SBDC and was assigned business advisor Jessee Paxton. In partnership with the Greenwood Women’s Business Center, Jessee helped fill in the gaps so Nelson could reach his business goals. Although Nelson already knew most things on how to start a business, he worked with the Oklahoma SBDC to make sure that he had everything planned out and every box checked before he opened his doors. Gilcrease Express Storage was able to open in late 2022 with a climate-controlled, state-of-the-art facility with 24-hour security monitoring video surveillance. 

“Jessee and the SBDC helped teach me what to do and what not to do,” said business owner Nelson Allen. “With the trainings and one-on-one counseling, [they helped provide] me business skills in planning, marketing, and HR… I will continue to use the SBDC and the Greenwood Women’s Business Center to help accomplish my future business goals which is adding more businesses around the storage facility that will build the community and help with more business opportunities for entrepreneurs.” 

Need help with your business?

No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

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With a goal to create a healthy snack bar, Jeff Ragan founded KiZE Concepts, a business that produces healthy nutrition bars in a variety of flavors. While preparing for the required certifications, the company heard about the Oklahoma SBDC and reached out for assistance with the Safe Quality Food (SQF) audit. Despite the set-back made by the COVID-19 pandemic, they were able to pass the audit in October of 2020, thanks in large part to the help of business advisor Stephanie Baker, who met with the KiZE team regularly to review the necessary code requirements.  

KiZE continued to improve their food safety and quality programs while working with the Oklahoma SBDC. Because of this, they were able to pass both the 2021 and the 2022 SQF audits, allowing their company to expand their sales. 

“Really incredible service from Stephanie Baker,” says Jeff Ragan, CEO of KiZE. “We have no prior industry experience and going for a high-level, difficult audit like SQF would not have been possible without her support. Not only did we pass, we received an excellent score – 11 points higher than when we did the first time. Stephanie was a huge part in helping prepare and improve our operation and understanding the SQF system…” 

“… We are extremely grateful to have the support from the Oklahoma SBDC and know that the investment in us will continue to pay dividends in improving our business, the lives of our people, and our community.” 

Need help with your business?

No matter the size or stage of your business, the Oklahoma Small Business Development Center has the knowledge, tools and resources to help your Oklahoma business start, grow and succeed. We provide no-cost, confidential consulting to help Oklahoma’s businesses start, sustain, or expand.

Want to be one of our success stories? Click the button below to get started!

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