Success Story…AAA Insurance

Business Description: Insurance product sales

Problem Identification: The client requested assistance from SBDC to assist with market research for a start up insurance agency. She has successfully owned a staffing agency in Durant, OK and believed with her contacts she could run a successful insurance company. She had already identified the franchise that she was interested in pursuing and requested assistance in determining the market opportunities and research of the competition in the area.

Assistance Provided: The SBDC provided Geographic Information System (GIS) market research data regarding consumer insurance spending and the competitors in the area. Her SBDC advisor provided guidance and advising on the information provided in the reports. The advisor also assisted with the business plan.

Results Achieved: The business was successful in opening in June of 2015. The new insurance agency created three new jobs.

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