URMRKT

After being selected for the Oklahoma Farm Bureau’s Grassroots AgCelerate Accelerator program, Bryce Everett, founder of URMRKT, was paired with Technology Innovation Director Jessica Ervin of the Oklahoma SBDC’s Tech Launch Center. His entry into the accelerator and work with Ervin marked a pivotal moment that aligned his mission to modernize rural markets with statewide agricultural innovation efforts. From the outset, Everett demonstrated focus and determination, channeling his connection to agriculture into strengthening the platform he created.

URMRKT soon reached a milestone when it became an official Oklahoma Farm Bureau Member Benefit, a recognition that validated Everett’s vision and early progress. As momentum grew, Everett worked with the Oklahoma SBDC to refine his pitch for Pitch the Plains. Despite unexpected technical challenges during the competition, he delivered a compelling presentation that secured the win and later earned him an invitation to present before attendees at the Oklahoma Farm Bureau Conference.

With these achievements behind him, Everett and the Oklahoma SBDC have shifted their collaboration toward strategic growth planning. Current efforts include shaping an investment strategy using PitchBook and preparing for URMRKT’s planned product launch in early 2026. As URMRKT continues to gain traction, Everett’s resilience and creativity remain central to advancing the company’s impact on rural economies and ensuring its next phase of development is built on a strong foundation.